Why send personalized messages to your customers?
Personalization of advertising, letters or messages is a growing phenomenon in the field of commercial activities. This is related to the increasing expectations of customers. According to a report published by Royal Mail, up to thirty-six per cent of customers are interested in personalised products and services, and between the ages of 16 and 25, forty per cent of those surveyed said they were more likely to purchase a product when it was advertised in a personalised greeting print.
Personalized printing addresses the fundamental need to be accepted and recognized as valuable members of the community. In this particular situation, each copy is tailored to a specific audience. Its applications are extremely extensive. These can be invitations with printed names of the invited persons, but also leaflets or folders with advanced personalization thanks to which the recipient will have an impression that they are written especially for him. In a technical sense, personalization can use variable data assigned to a customer, give customers an individual number or barcode. In each case, however, the goal is the same. A person who receives such a welcome letter or advertisement with his or her name on it is supposed to feel a greater commitment from the sender and thus multiply the chances of being interested in the product or advertisement. The purpose of personalization is to provide each user with a specific experience when using a product or reading an advertisement or letter. Personalized items and advertisements evoke a sense of well-being in the consumer, even when the consumer is fully aware that he or she is being influenced by these methods to purchase an item or use a service. By appealing to the natural human need for engagement, you can involve the customer in the design process of your products and services. So, from the point of view of the salesperson and the business itself, it’s an ideal way to maximize the bonding relationship with the customer.